Saturday, February 2, 2013

Tracey Emin - Midnight Moment

Tracey Emin, one of Britain's most celebrated contemporary artists, has been selected as the February artist featured in the monthly program Midnight Moment, presented by the Times Square Advertising Coalition (TSAC) and Times Square Arts. The program is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on billboards throughout Times Square every night.  s[edition], the curatorial partner for this month’s project, has provided the six Emin works.   Tracey Emin's work, I Promise To Love You, will premiere just before midnight on February 1st and play every night throughout the month as part of the “Midnight Moment,” a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts.  
Tracey Emin's moving series of neonworks, I Promise To Love You, is comprised of six written love messages animated especially for Midnight Moment.  In this unique moving image, the glowing words—made of neon lights—slowly spell themselves out, as if being written by a ghost or an invisible presence. The gentle electric pulsing of the lettering gradually builds into a powerful potent red, leaving the viewer in no doubt about the power of love. Times Square, famous for its neon lighting displays, is the perfect venue for the premiere for Emin’s animation.  TSA
   Tracey Emin stated she hopes that people will kiss underneath her signs. Such a beautiful idea.